Salons Get Savvy About Global Warming

Portsmouth, N.H. (April 1, 2002) — In a first-time collaboration, Clean Air-Cool Planet and Aveda, the Minneapolis, Minn.-based maker of pure plant-based beauty products, are celebrating April as Earth Month 2002 with a campaign at regional salons that promotes individual action in the fight against global climate change.

During the month of April, Clean Air-Cool Planet and other environmental groups around the country will educate Aveda employees on the implications of—and solutions to—global warming. In turn, participating Aveda concept salons, spas, and stores in New England will spread the word to their clients about the environmental effects of global warming through a variety of promotional activities, such as Cuts-for-the-Earth and sales of the new Aveda Indigenous™ Purifying Collection. Salons may also request that clients sign a Global Action Pledge, which allows individuals to make a personal commitment to reduce their carbon dioxide emissions throughout the coming year.

"Aveda's corporate leadership is remarkable," says Adam Markham, Clean Air-Cool Planet's executive director. "To unite two seemingly unrelated concepts—beauty supplies and climate change—gives renewed meaning to responsible consumerism. We're thrilled to join forces with Aveda and help expand the public's awareness about climate change here in New England and around the world."

About Clean Air-Cool Planet
Clean Air- Cool Planet inspires coordinated action among citizens, businesses, government, and community leaders throughout the Northeast to achieve reductions in greenhouse gases. CA-CP has forged effective partnerships with major businesses and corporations in the region, including Shaw’s Supermarkets, The Timberland Company, and Verizon. Visit www.cleanair-coolplanet.org.

Contact: Clean Air-Cool Planet
Bill Burtis, Communications Manager, (603) 422-6464 ext. 105
bburtis@cleanair-coolplanet.org

About Aveda
Aveda’s products are derived from the protection and sustainable harvest of plant life in ecosystems around the world. Aveda was the first corporation to sign the Corporations for Environmentally Responsible Economies-CERES Principles in 1989, the most comprehensive environmental guidelines ever developed for businesses. Visit www.aveda.com.