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Clean Air-Cool Planet is the Northeast's leading nonprofit organization dedicated to finding and promoting solutions to global warming.
TIMBERLAND AND CLEAN AIR-COOL PLANET PARTNER TO FIGHT GLOBAL WARMING WITH WINDS OF CHANGE Portsmouth, NH (February 11, 2002) — The Timberland Company and New England-based non-profit Clean Air-Cool Planet today announced an innovative new plan to fight climate change by offsetting carbon dioxide (CO2) emissions from Timberland's U.S. retail stores' electricity use. Timberland is the first corporation in the nation to make a donation that will allow Clean Air-Cool Planet to purchase renewable energy credits—also known as Green Tags—from a family-owned wind farm in South Dakota. The sale of the credits is used to subsidize wind farm construction because generating clean electricity by many wind farms is still more expensive—and thus less competitive—than electricity generation by coal fired power plants. The Green Tags purchased by Clean Air-Cool Planet will "retire" more than 2,400 tons of CO2 - enough to offset the carbon emissions of electricity use by 28 of Timberland's retail stores for a full year. Clean Air-Cool Planet will purchase the Green Tags from NativeEnergy, a pioneering Vermont company that helps finance the construction of new wind farms through its WindBuilderssm program. "Timberland recognizes that with the success of our retail business comes the responsibility to minimize our environmental impact," said Terry Kellogg, Timberland's Senior Manager, Environmental Affairs. "We see this partnership with Clean Air-Cool Planet as a major step toward making The Timberland Company a climate-neutral business." One Step on the Trail to Curb Global Warming Burning fossil fuels to generate electricity is the largest industrial source of CO2 emissions in the U.S. WindBuilderssm is the first of a series of innovative climate change products and services to be offered by NativeEnergy. New wind farms fight global warming by reducing the amount of electricity otherwise needed from power plants that burn fossil fuels. "By supporting new sources of wind power, Timberland is showing how corporate leaders can help stamp out global warming," said Adam Markham, Clean Air-Cool Planet's Executive Director. "Gridlock over energy and climate policy may intensify in Washington, D.C., but our alliance with Timberland and NativeEnergy provides a model for climate action outside the beltway." According to NativeEnergy's President and CEO, Tom Boucher, "NativeEnergy is committed to providing individuals and businesses with simple, effective, and verifiable ways to offset the carbon dioxide emissions associated with their everyday activities—so they can do their part in the fight against global warming and climate change." About Timberland About NativeEnergy About Clean Air-Cool Planet Contact: Clean Air-Cool Planet |
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